adidas and Chelsea FC have today revealed the new away kit for the forthcoming 2013/14 season. The new strip is available now for pre-order and will go on sale July 4, 2013
Fresh from the successful launch of the new home shirt through the innovative “It’s blue, what else matters” campaign, adidas have delivered a standout kit to be worn in select away fixtures across the 2013/14 season.
The new design leads with white as the primary colour, the sixth time a Chelsea away kit has featured this colour scheme. The strip is a clear homage to the club’s iconic white kits with blue and red trim during the 1960s.
The use of red makes a return with its first appearance on a kit since the 2010/11 season’s home shirt. The blue collar, adidas stripes and trim on the sleeves and shorts and blue socks ensure the kit is an instantly recognizable Chelsea kit.
The traditionally styled white kit features the latest adidas technologies to ensure that it not only evokes the meaning of being a true blue but gives CFC an edge on the pitch. adidas ClimaCool technology provides a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics to improve air flow to the skin in key heat zones.
Next season, FA Premier League Champions Manchester United will play in a new home kit inspired by elements of the club’s successful history and the city’s industrial heritage.
The United home shirt features the return of the black collar, worn upturned with such brilliance by Eric Cantona during the club’s champion run of the 1990s.
Underneath the collar is a subtle tonal grey-and black-gingham check, first used on last season’s home shirt. The check represents Manchester’s industrial past, referencing the city’s cotton mills of the 18th century, which once produced the classic check fabric.
The tailored collar, with three buttons at the front and one at the back, represents the city’s sense of style. Two side vents at the hem of the shirt feature the same tonal black-and-grey gingham check that is found under the collar.
The new home shorts are white with a thin black stripe on the hem of the back. The home socks are black with a white stripe bound by two red stripes, and the traditional United bar scarf design appears on the back of the sock.
The kit showcases Nike’s belief in style, craft and pride while aiding the performance of players with key technological features. The kit is made from recycled polyester as part of Nike’s commitment to produce performance apparel with reduced environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.
In the pioneering process, plastic bottles are chopped into flakes, then melted down to form yarn that is spun into fabric, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester. Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfill through the use of recycled polyester.
The kit weighs just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch. The fabric uses Nike Dri-FIT technology to draw sweat away from the body through the fabric where it can evaporate, to keep players cool and dry.
Ventilation zones, consisting of tiny laser-cut holes, feature under the arms on both sides, as well as at the shorts waistband, to allow additional comfort and cooling. A mesh panel across the entire back increases air circulation.
To aid fit and construction, Nike embarked on an innovative programme of 3D body scans of some of the world’s leading players to produce a more athletic fit tailored to footballers’ physiques. The shirt has been crafted with bonded T-bars to support the seams at key points and inner welded seams with a clean finish to give a more striking appearance, while also increasing comfort and performance.
Warrior has officially launched the new 2013/14 Liverpool FC away kit. Channeling direction from breakthrough patterns and graphics featured throughout the 1980s and early 1990s,Warrior’s core inspiration behind the new design stems from the Club’s white and red 1981 League Cup-winning kit.
Head of Warrior Football Richard Wright says the brand worked closely with Liverpool FC throughout the design process. “We believe we have produced an away kit which stays true to the Club’s heritage but has a fresh look and feel. It has been particularly helpful having LFC involved in the process, emphasising the relevance of past kits which has helped us to design a strip fans will identify with.”
Brendan Rodgers, Liverpool FC manager, agrees. “A football strip fuses a team together; it is a Club’s uniform for players and fans. The fact that glimpses of the Club’s history appear in this kit is a really nice touch from Warrior,” said Rodgers.
Primarily white and black with elements of red, the overall kit carries a strong traditional look. The graduation of colour from the shirt down into the shorts and socks sparks strong interactivity between the three components. Beyond the traditional colour scheme, the neckline has been reworked to give the shirt a modern edge, while an eye-catching diamond print draws attention to its bottom half. Originally featured as part of the 1989/91 away version, the dynamic pattern is a refreshed interpretation of the detailed graphic.
“I like that this strip is different, the pattern and colours are fresh. It looks and feels great on and I can’t wait to wear it next season,” said Liverpool FC forward Daniel Sturridge.
In line with the new home kit, contrast detailing features on each sleeve. A fully embroidered Liver Bird crest sits on the shirt’s front, while two commemorative Eternal Flames and a 96 logo are prominently positioned on the back of the neck. Designed using War-Tech, Warrior’s groundbreaking apparel technology system, the away kit is powered by breathable, moisture-wicking War-Tech fabric. Four-way stretch mesh paneling under the arms and across the back of the shirt facilitates optimum ventilation while allowing for added comfort and temperature control in core heat areas.
Fans are encouraged to weigh in with their feedback about the new away kit by connecting with Warrior Football onTwitterusing the hashtag,#RiseUpLFC
A less than successful and trophy-less season has come to an end and Real Madrid are set for a new era under a new manager. To make this Adidas have unveiled a fresh new kit for the 2013/14 season – one that features, for the first time on their home playing jersey, orange (and black) detailing.
Presented with the tagline ‘Real Passion, Real Madrid’, Adidas wanted to go a step further in innovation and product design. The highlight details for the first time are in orange, completely new hue for the Club, present on the side panels, collar and sleeves.
The torso has a subtle double pinstripe pattern running horizontally giving the shirt a different texture which is amplified when hit by light. It also features for the first time Real Madrid’s new shirt sponsor; Fly Emirates. The airline became a partner of the Bernabeu club last season, and places bettering site BWin as the main shirt sponsor.
The Home goalkeeper kit is predominately purple fading into blue on the front of the shirt. The shorts for the Real Madrid stopper are blue while the socks are purple with a blue band.
The shirt has been made with familiar technologies such as ClimaCool which helps the athlete to control body temperature and perspiration keeping players cool and dry on the pitch. Formotion form allows full movement of the body and Techfit enhances the output of muscles in key areas of the body.
Nike today unveiled its latest football performance innovation — the Nike Hypervenom — at an event in Rio de Janeiro with Brasil striker Neymar.
The Hypervenom is a completely new boot created with feedback from top players including Neymar, Wayne Rooney and Zlatan Ibrahimovic. These players specified the need for a boot that could help them create space quickly in and around the penalty area, and get their shot off from any angle. They discussed the increased agility of opponents, referencing today’s defenders who are now as quick, agile and skillful as many of the world’s best forwards.
Brasil striker Neymar was most direct in his feedback: “Help me make space more often and more quickly. I want a boot that helps enhance my agility and gives me the space to get my shot off before I’m closed down.”
“Neymar’s input was invaluable. He had been wearing the Mercurial Vapor IX boot, a pure speed product designed to help athletes look and find space to beat a man. The Hypervenom focuses on creating the space in order to put the ball in the net. It’s a small but important nuance,” said Phil McCartney, VP Nike Football, Footwear.
The Nike Football design team, led by Nike Football Design Director Denis Dekovic, began by looking at the attacking forces in today’s game. “The game is changing. It used to be that speed was the focus of the attacking side of the game, but now everybody has pace,” Dekovic said. “The Nike Hypervenom is a response to the way the game is changing. Players want to be quicker, not just in a foot race, but quicker with the ball at their feet in small spaces. They want to create chances from nothing. These faster, more agile defenders need to be combatted and the Hypervenom is designed to do exactly that.”
The design team knew that the product had to re-examine the way boots were being created. “Traditionally a new boot will focus on an evolution of the fit, the upper material or the sole plate and stud configuration. The Hypervenom features new solutions for all of these areas,” said McCartney.
The Hypervenom’s upper is created using the new NIKESKIN system. This execution of NIKESKIN features a soft, supple mesh bound with a thin polyurethane film, and is finished off with Nike All Conditions Control technology (ACC) to provide the same level of foot-to-ball control in both wet and dry conditions.
“Mesh delivers an amazing level of comfort and feel. The athletes asked us to deliver a boot that gets as close as possible to the feeling of playing barefoot,” Dekovic said. “Mesh takes us a step closer to doing that and the All Conditions Control finish keeps the mesh dry.”
The Hypervenom also features a new foot last, removing excess materials to place the foot closer to the ground and ball. It is Nike’s most anatomical last to date.
Nike worked with some of the world’s top podiatrists to create a decoupled outsole that increases the player’s ability to make that important first step away from the defender. A groove in the forefoot helps to quickly activate the first metatarsal, the bone that defines reaction time of the foot’s first movement.
The chassis of the outsole features compressed nylon for a high-response plate that helps deliver strength while being incredibly light. The stud configuration and length is designed to allow for faster penetration of the surface, and ultimately a quicker release – all innovations designed to help players create space faster than ever before.
The new Nike Hypervenom will debut on June 2 in the Brasil v. England match on the feet of Neymar and Wayne Rooney. Other players set to wear the boot include Zlatan Ibrahimovic, Robert Lewandowski and Danny Welbeck.
FC Barcelona next season will play in new Nike home and away kits combining the club’s renowned tradition with their modern and progressive approach, creating a distinctly Blaugrana appearance.
For the first time, FC Barcelona will play in an away kit featuring the red and yellow of the Catalan flag — the Senyera — as the club’s traditional stripes.
The away shirt features a yellow-ribbed crew neck with red trim, amplifying the design of the home shirt. Bold yellow and red appears as the traditional stripes on the body and in the fade stripe on the sleeves. Inside the back of the neck is a luxury woven label featuring the club’s motto “mes que un club” (more than a club).
The new away shorts are yellow with a thin red stripe along each side, and the new away socks feature a thin red stripe at the top and the same yellow and red fade stripe from the sleeves fully engineered into the sock.
The kit showcases Nike’s belief in style, craft and strong aesthetics, while aiding the performance of players with key technological features. The kit is made from recycled polyester in accord with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.
In the pioneering process plastic bottles are melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester. Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfills through the use of recycled polyester.
The kit is made of fabric weighing just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch. The fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body to keep players cool and dry.
Updated and improved ventilation zones consisting of tiny laser-cut holes on both sides and across the entire back of the shirt, as well as at the shorts’ waistband allows more air inside the kit for additional comfort and cooling.
To aid fit and construction the jersey has been crafted with bonded T-bars at the junctions of the shirts to support the seams and inner welded seams with a clean finish to give a more striking appearance while also increasing comfort and performance.
FC Barcelona next season will play in new Nike home and away kits combining the club’s renowned tradition with their modern and progressive approach, creating a distinctly Blaugrana appearance.
The traditional FC Barcelona red and blue stripes boldly return to the new home shirt with a modern graphic fade stripe featured on the sleeves. The shirt reflects the sublime simplicity of FC Barcelona’s style of play, which at first glance appears simple, but is in fact masterfully complex.
The jersey also features a vibrant yellow V-neck collar to represent the Catalan flag, the Senyera, which is also fully integrated in to the back of the collar. The red and yellow stripes of the Senyera also feature inside a side vent on the hem of both sides of the shirt. Inside the back of the neck is a woven label featuring the club’s motto “Mes que un Club” (More than a Club).
The new home shorts are blue, and the socks feature a thin yellow stripe at the top and a graphic red-and-blue stripe repeated from the sleeves.
The kit showcases Nike’s belief in style, craft and strong aesthetics, while aiding the performance of players with key technological features. The kit is made from recycled polyester in accord with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.
In the pioneering process plastic bottles are melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester. Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfills through the use of recycled polyester.
The kit is made of fabric weighing just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch. The fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body to keep players cool and dry.
Updated and improved ventilation zones consisting of tiny laser-cut holes on both sides and across the entire back of the shirt, as well as at the shorts’ waistband allows more air inside the kit for additional comfort and cooling.
To aid fit and construction the jersey has been crafted with bonded T-bars at the junctions of the shirts to support the seams and inner welded seams with a clean finish to give a more striking appearance while also increasing comfort and performance.
Manchester City Football Club will play in their first ever Nike home kit next season – a kit that pays homage to their heritage and reflects the club’s modern style.
Manchester City revealed the kit against the backdrop of the dramatic Manhattan skyline at the start of their week-long New York Tour. A supporting cast of City fans from Manchester and the surrounding five boroughs performed the crowd dance craze known as the “Poznan” as City stars James Milner, Matija Nastasic, Carlos Tevez and Pablo Zabaleta showed off the 2013-14 home kit.
The new home shirt is a classic football design, and unmistakably Manchester City, featuring a sky blue body with a white ribbed crew neck and white ribbed cuffs on the sleeves. The collar and cuffs also feature dark blue trim to represent the color of the socks City wore as a part of one of their first ever kits in 1892.
The Manchester City club crest is placed inside a shield shape on the new jersey. This is inspired by the city of Manchester’s coat of arms, which City used as their own club crest for special occasions including the 1956 FA Cup final. Inside the neck is a bonded woven label featuring “Pride in Battle, the translation of the Latin phrase “Superbia in Proelio.”
The new home shorts are white with a thin sky blue stripe along each side, and the socks are white with a sky blue band with dark blue trim at the top to represent the socks the club wore for more than half a century from 1892.
Commenting on the new Partnership and New York Tour, Tom Glick, Chief Commercial & Operating Officer for Manchester City, said: “We are delighted to join forces with Nike. Having them as our new Technical Kit Partner demonstrates City’s growing global appeal, and we look forward to working alongside Nike to build and engage our fan base around the world. Nike’s extensive distribution networks will ensure the Club’s presence in markets stretching from Africa, Europe, Asia and the Americas and that our fans everywhere can find a wear a City shirt. We are also pleased to unveil our new look during our matches in New York and St. Louis this week. This is our third visit to the USA in the last three years, and we enjoy a fantastic following here. It’s an exciting time for soccer in the States, and we are big believers in its future. Passion for the game from fans and participants is strong and growing, and we look forward to playing a part in its on-going development.”
The kit showcases Nike’s belief in style, craft and strong aesthetics, while aiding the performance of players with key technological features. The kit is made from recycled polyester in accord with Nike’s commitment to produce athletic wear with a low environmental impact. The shirt and shorts of each kit are made from up to thirteen recycled plastic water bottles.
In the pioneering process plastic bottles are melted down to form yarn that is spun into recycled polyester, reducing energy consumption by up to 30 percent compared to manufacturing virgin polyester. Since 2010, Nike has diverted more than 1.1 billion plastic bottles from landfills through the use of recycled polyester. The kit is made of fabric weighing just 150 grams, 23 percent lighter than previous Nike kits. It also boasts a 20 percent stronger knit structure and significantly improved stretch. The fabric is integrated with Nike Dri-FIT technology to draw sweat away from the body to keep players cool and dry.
Updated and improved ventilation zones consisting of tiny laser-cut holes on both sides and across the entire back of the shirt, as well as at the shorts’ waistband allows more air inside the kit for additional comfort and cooling. To aid fit and construction the jersey has been crafted with bonded T-bars at the junctions of the shirts to support the seams and inner welded seams with a clean finish to give a more striking appearance while also increasing comfort and performance.
