Monday, September 19, 2011

Nike Unveil The New T90 Laser IV

T90 Laser IV is a completely redesigned boot for the modern day striker who capitalizes on that one opportunity that comes his way during a game and buries the ball in the back of the net. Be it a long range screamer, close range effort or perfectly struck free-kick or penalty – they all count for this deadly finisher who lives and breathes to score goals.
Focused on adapting to the technical demands and movement of a highly mobile striker the new T90 Laser IV is 20% lighter than the previous version and features a streamlined silhouette that provides enhanced fit and feel on the ball. The forefoot area features a newly configured adaptive shield design and high performance synthetic leatherupper for a soft and close to the foot feel.
To ensure a perfect strike of the ball, the reconfigured shooting and swerve zones on the instep of the boot are designed to flex naturally as the foot contacts with the ball, amplifying the natural benefits of the foot to strike the ball cleanly.
The key contact zones are broken up into flexible strips which enhance the natural power and accuracy of the foot while the swerve zone fins reduced in size and height allow a closer feel to the ball providing friction to curved shots. Finally, along the tongue and top of the boot, shape correction foam increases instep accuracy for a seamless strike of the ball.
Strikers make the most of tight spaces and rapid turns and feints to leave defenders on the back foot and the new T90 Laser IV features remodelled studs designed to maximize the speed of penetration and release on pitch without increasing stud pressure for the player.
Heel, medial, lateral and toe off edge traction combined with a more flexible plate also enhance agility and reduce slipping. With flexibility and movement key to the strikers success enhanced mid foot torsion creates a stiff power transfer from heel to toe creating a clean break from defenders to capitalize on scoring opportunities.
The T90 Laser IV will make it’s official debut this weekend on Wayne Rooney’s feet when Manchester United play Chelsea. The new T90 Laser IV will be available at key retailers worldwide and online at beginning October 1, 2011.
It is no surprise that Nike used Wayne Rooney to launch the new T90 Laser IV. The Manchester United star is an avid T90 wearer and epitomises the boots characteristics.
Nike’s new viral video featuring Rooney shows off some of the boots new technology and is visually a stunning piece of creativity – as if we would expect anything less from Nike.
The viral begins with Rooney receiving the boots in a hardcase – a feature you will not be receiving in store unfortunately.
Rooney has begun the season in blistering form and it is a great time for Nike to release the new T90 Laser IV. I’m sure Nike themselves will be joining every Manchester United fan this weekend in hoping that Rooney gives the boots a scoring, and winning, debut.

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