Monday, October 3, 2011

Adidas F50 Adizero Micoach Black/Warning/Electricty

The rules of the game are about to be re-written as adidas unveils the world’s first football boot with in-built miCoach technology enabling both professional and amateur footballers to analyse their personal speed, distance and work rate during a game: the ‘boot with a brain’.
The new adidas F50 adiZero miCoach football boot is capable of measuring:
  • 360°personal performance data
  • Speed
  • Distance
  • No. of sprints
  • Intensity work levels
Available at retail from November this year, the adidas adiZero F50 miCoach football boot is the first boot ever to enable players across the country at every level to analyse their game just like the pro’s and compare their performance to adidas professional players, team mates and friends. Are you the quickest in your team? Do you have the highest work rate? And how do you compare to Leo Messi, Gareth Bale, and Ashley Young?
Messi – instrumental in the design process.
To bring the data from playing in the boot to life adidas have created two unique experiences:
  • Players can download their stats to their smartphone and directly into a newly created platform that will take personal performance stats and build them into the ultimate gaming experience
  • Players can download their data to the online training hub to see graphical representations of their performance, relevant training programs from the best clubs in the world to help improve performance, and ways of sharing and comparing their performance
Now, not only is the adiZero F50 miCoach the lightest boot on the planet, it is also the smartest. So let your feet do the talking on the pitch, while miCoach backs you up off of it!
The new adiZero F50 boot will be available at adidas own retail outlets and specialist retail stores nationwide from the 15th November, at £200. Additionally, the adiZero F50 miCoach bundle will be available from wholesale outlets at £245 and includes a pair of adiZero F50 boots, a speed sensor and a smart device dongle, miCoach CONNECT, for iPod and iPhone as well as the miCoach CONNECT for PC / MAC.
The new Adidas F50 AdiZero launched in an eye-catching High Energy/Electricity/White colourway which we expect to see on Lionel Messi but this Black/Warning/Electricity colourway will undoubtedly stand out on the pitch as well. Both the High Energy/Electricity/White and Black/Warning/Electricity colourway will be available with a synthetic and leather upper.

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