Monday, October 3, 2011

PUMA Confirm Cesc Fabregas Signing

Barcelona Midfielder Launches New PUMA Powercat 1.12 Football Boot
PUMA today announced the signing off a long term partnership with Spanish international midfielder Cesc Fabregas, the Barcelona midfielder signing a multi-year contract with PUMA. Cesc will wear PUMA boots on pitch and will become another key performance icon in the sportlifestyle brand’s global football communication. Having unveiled, Sergio ‘Kun’ Aguero, PUMA is delighted to welcome Fabregas into a football family that also includes Thierry Henry, Nemanja Vidic, Samuel Eto’o, Mario Gomez, Gianluigi Buffon, Giorgio Chiellini, Ibrahim Afellay, Lucas Barrios, Mikel Arteta and many more footballing stars.
Fabregas will lead the global launch of the new PUMA PowerCat 1.12, debuting the boot for the first time on-pitch this weekend when FC Barcelona play Sporting Gijon in La Liga. This new boot features the new PUMA 3D DUO Power Shooting Technology, applied to the kicking area on the inside of the boot. Having tested the boots in recent training sessions, the performance characteristics of the PUMA PowerCat 1.12 seriously impressed the talented young international.
Cesc Fabregas said; “I am very happy about this new partnership with PUMA and I am really looking forward to wearing the new PowerCat 1.12 on pitch this weekend. This boot gives me a lot of confidence to compete physically in midfield which is vital. I need a boot that I am comfortable with, that gives me the power and protection to play at my best. This has been a fantastic summer for me, signing for Barcelona and now for PUMA. This brand has a great attitude and has some very exciting plans ahead which make me feel privileged and excited to be an ambassador for many years to come.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented; “This is a very exciting time for PUMA right now and we are delighted to welcome Cesc Fabregas into our growing football family. Cesc is another fantastic addition to our sports-marketing portfolio and will be a vital asset in global football communication in the coming months and years. He’s a supremely talented young player, who has proven himself consistently in both club and international football. There’s no doubt there are big things ahead for Cesc Fabregas, both on and off the pitch.”
Earlier Fabregas had leaked the news via his YouTube page with this video show off his new boots and sponsor.
(With the launch of Fifa 12 today all eyes will be on Fabregas to see what boots he is wearing in the game.)

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