adidas and FC Bayern Munich extend successful partnership until 2020 and present new home jersey for the 2011/2012 season
“adidas and FC Bayern Munich are united by far more than just a partnership of many years as sponsor and supplier. Our partnership is a unique story of success to which we have added another outstanding chapter with the extension of our agreement,” commented Herbert Hainer, CEO of the adidas Group and Deputy Chairman of the Supervisory Board of FC Bayern Munich AG.
Sporting the club’s motto “Mia san mia” (we are who we are), the home jersey embodies a special feeling of togetherness. The new outfit features numerous details, such as the “Mia san mia” logo which is incorporated in the collar in traditional lettering. The central design element is made up of integrated vertical stripes representing the “Munich Child”, the figure depicted on the official coat of arms of Munich. The matching shorts and socks are in dark red, with gold stripes and design accents lending the team’s outfit a supremely elegant touch.
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